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Jean-Louis Guillou, is a coach at CEO Coaching International, an Operational Excellence Coach at Cargill, an ExO certified Trainer and Coach (Exponential Organizations) and a YPO-Forum retreat, Chapter/Network Exco Facilitator. 


For over 20 years now, Jean-Louis has been working with executive teams and business leaders of Fortune 500 and startup companies helping them move away from linear models to ones that are more easily scalable and eventually exponential. This comes from his experience as a professional athlete and coach, enabling him to leverage the principles of sport, psychology, flow, exponentiality, NLP and neuroscience to help business leaders excel by focusing on a 3S Approach: State, Story and Strategy, while emphasizing the importance of developing peak performance frameworks and cycles of constant improvement.


Jean-Louis is an active member of YPO, serving as Learning, Communications, Mentoring, and Forum Officer for two chapters (PAN Asia & ASEAN United) and one Impact Network (People Action Network). He has coached/led workshops & forum retreats for over 150 CEOs aiming to help leaders drive up engagement levels while cultivating performance growth mindsets. He is highly skilled at operating in complex, multicultural environments, and navigating commercial and public policy issues in board rooms and across volatile regional regulatory environments. Working with Jean-Louis, executives learn how to keep their business leadership approaches mission-driven and to create environments where employee teams deliver desired results because they enjoy and see value in what they do. He works with approaches that are industry agnostic, but many of his projects have focused on agriculture, banking, fintech, and blockchain across the United States, Europe, and Southeast Asia.

He has consistently delivered high-growth profitable commercial outcomes, including fostering inter-business collaboration and innovation and orchestrating large-scale acquisitions and multi-million-dollar turnarounds for businesses like Cargill, UBS and various hedge funds.  


Before embarking on a business career, Jean-Louis was a professional tennis player and then a coach to internationally ranked junior and professional players. He is now a mental performance coach for athletics teams at the University of North Carolina - Wilmington and continues to compete in triathlons.


He holds an MBA from Thunderbird and a BA from the University of Minnesota.  Fluent in English and French, conversational in Spanish and Indonesian, he remains dedicated to athletics and is a competitive ironman triathlete.

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